Do you love bees or Halo 2 more?

Spot On: The Halo 2 hype hoax – Xbox News at GameSpot

Ever since the URL appeared briefly at the end of the recently released Halo 2 theatrical trailer, fans have been doggedly trying to figure out the mystery behind some strange messages on an otherwise innocent-looking site about honey.

What does all this have to do with Halo 2? In my assessment, it’s a brilliant marketing ploy to build hype for the upcoming game, and draw fans into an alternate reality surrounding the game. There have been three Halo novels (The Fall of Reach, The Flood, and First Strike), so there’s plenty of backstory to work with.

What is the real story behind the “ilovebees” site? Read the Gamespot analysis linked above for a good overview. Then dive into the clues to try to figure it out for yourself. Everyone else and their dog is already working on it… 🙂