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You’re kidding right
It’s a reference to a bit of humor that just went down at Gnomedex. . .
It’s probably in regards to “The Hive”.
“The Hive is aimed at online leaders who specialize in consumer-oriented applications of Windows and other Microsoft technologies”
http://www.extremetech.com/article2/0,1558,1827812,00.asp
Software evangelism through ‘casting channels.