What Should Intel’s Blogging Guidelines Be?

Posted on August 10, 2005 by Josh Bancroft

There are a few of us Intel folk working on getting some good corporate blogging guidelines in place. I plan to really start evangelizing blogging inside Intel in earnest once these are in place (you ain’t seen nothin’ yet! :-) .

We’ve got some proposed guidelines up, and the basics are:

  1. Follow the existing corporate public communication rules on privacy, confidentiality, etc.
  2. Respect other people
  3. Be passionate and interesting – write on what you’re excited about
  4. etc…


So, now that the blogosphere is catching on to the fact that Intel is doing this, let’s have some discussion. Remember, I don’t officially represent Intel’s position on any of this. I’m just an employee that’s excited about blogging, and who wants to see Intel join the conversation, and do it right.

What should Intel consider when creating the rules for internal and external blogging? What mistakes or pitfalls can we avoid? What has worked really well at your company? Post a comment, or email me, if you prefer.

About Josh Bancroft

Geek. Serial Experimentalist. Selfish, Obsessive, and Easily Distracted. I'm jabancroft most places. TinyScreenfuls.com is my home online.
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  • http://blogs.hillandknowlton.com/blogs/niallcook Niall Cook

    Cross-posted to Jack’s blog:

    Great initiative, and the very best of luck. I hope you can convince your senior management that this is something they need to do, and do well. More importantly, that it isn’t just a legal/HR problem, but a communications and marketing one.

    Give me a shout if you need any help – we created quite a few internal presentations and proposals in the process of getting our own approved.

    N

  • http://www.ministryofpropaganda.co.uk/2006propaganda/20060104-immigration.shtml Ministry of Propaganda

    A number of Intel bloggers have discussed possible guidelines/policies internally (it’s no secret that Intel has internal blogs, ranging from Paul Otellini’s blog to a lot of ‘normal’ bloggers) and some have also taken their thoughts externally, e.g.Josh Bancroft or also Jack. This has created some interest externally, e.g. at BusinessWeek or at BlogWrite for CEOs. Considering the discussion mentioned above and expanding on it, what does all this mean for me and how do I deal with it?

  • Euphonius Whale

    What is the point of corporate blogging? I can see executives using the technology to disseminate corporate messages to the masses, but this is just the same platitudes, pep talk, and marketspeak we’d get through any other channels.

    Internal employee blogs? Who’s got the time to write and read about how my fellow cubicle dwellers feel about the latest product tweak or proposed innovation? And on who’s time are they engaging in all of this discussion? Don’t they have time to meet and chat at lunch?

    I just don’t see how blogging is considered to be so vital. Is it just because it’s the latest thing and all the cool kids are doing (because all the cool kids are doing it)? Or is there someting more?

    e-dub