I’m seeing lots of post-CES blog posts (like Engadget’s Best of CES) that still don’t get what Intel’s “Viiv” platform is.
Think of it as Centrino for home entertainment PCs. That is, Centrino was a bundle of Intel components that make up a platform for laptop PCs. Viiv is the name of the bundle of components for home theater/entertainment PCs.
Oh, and Engadget has it wrong. Viiv is not Intel’s first attempt at marketing a platform – Centrino was. In fact, some would say that Centrino is what drove the major re-org and made Intel into a “platform company”.