Well, I guess it’s OK for me to talk about this now. Intel is undertaking a major revamping of our brand, dropping mainstays such as “Intel Inside” and “Pentium” in favor of a new logo, and “Core” branding for CPUs (Core Solo for single core, Core Duo for dual core):
“Leap Ahead” is the new tagline. Personally, I really, really like the new logo and branding. It was time for a change. I’m also excited about the fact that the new branding focuses on how “it’s not what we make, it’s what we make possible”. Sure, it sounds like cheesy marketing copy. And it is. But it’s true, and it’s powerful.
The intel.com site has already received the makeover, and expect to see a blitz of new commercials, etc., over the next little while.
So, what do you think of the new look?