Has Intel overhyped this technology? I don’t know. As a techie, I can recognize the really cool stuff that’s going to be possible with a Viiv machine as part of my home theater, and I can’t wait to get one. And I think that a lot of non-techie people are going to be impressed with what they can do with Viiv once they get it in their living room, and all the kinks are worked out.
But the kinks are the problem, and anyone who has ever tried to set up a Home Theater PC knows that. So until there’s a shipping product that’s as easy to install and set up as a Tivo, Viiv is still in the “really high potential” category for me.
Whether that justifies all the marketing hype or not remains to be seen. But I think our timing could have been better. I makes me sad to see articles like this about a really cool Intel technology that just isn’t available yet. Maybe we’d avoid damaging our image and repuation like this if we took on Apple’s “don’t announce it until the day it’s available” technique. I know that’s not feasible, because of the number of partners and developers we have to work with to get something like Viiv ready to go, but still…
EDIT: I first saw this on tech.memeorandum, but it’s showing up now on Digg and Slashdot. Millions of people are going to read this that wouldn’t have otherwise (outside of the readership of the Washington Post and my blog). Millions of people are going to see that article and say “yeah, what the heck is this Viiv thing, anyway?”
How can Intel respond to something like this? A press release with more Viiv hype? No one would believe it. Point to some real world examples of awesome Viiv-enabled products? They’re not here yet. What if Intel just wanted to say “Hey, we know we messed up. We should have waited until we had a cool product to show before we started the hype around Viiv.” What channel could they use to get that message out? I guess it’s up to me, and the army of Intel bloggers around the world.
Oh, wait… 😉
There are only a few of us. This is just one example of how Intel could benefit by encouraging its employees to blog – to have people that are known and trusted in the blogosphere to talk honestly about stuff like this. I’m trying my best, but I can’t cover it all.