Turned Off Feedburner Ads

I just deactivated FeedBurner’s ads in my site feed. The experiment was successful – I discovered whether or not their ad service performed well. It did not. A couple hundred impressions, 3 clicks, and exactly $0 in revenue.

I don’t know what kind of feed would perform better with their ad service, but if you’re a blogger, it’s probably not worth your while.

Thanks for being patient with me. 🙂


4 thoughts on “Turned Off Feedburner Ads

  1. Hey Josh –

    Sent you a note on this, but on the off chance that Gmail’s filter grabs it for some reason, wanted to update you: you actually discovered an isolated bug that caused a discrepancy between your impression counts and revenue generated. While you won’t be retiring as a result of your revenue generated from feed ads, rest assured that your number is greater than $0! (You can log in to ‘my account’ to see specifics.)

    As most of our campaigns are sold on a CPM (cost per thousand) basis, generating a few hundred impressions will generate something less than the CPM amount. Unlike site ads (where search can drive a non-trivial amount of traffic), feed impressions are much more closely tied to total number of posts and your subscriber #… looks like you had a dozen or so posts in the week you were testing the ad network, so if you multiply that by the number of total subscribers you have, you’ll get an idea of the upper limit of how many impressions you’re likely to get.

    Hope this helps explain what’s what… at the very least, thanks for identifying the reporting bug so we could straighten that out. Drinks on me at Gnomedex.


    Rick Klau
    VP, Business Development
    FeedBurner –
    AIM/Y!/Skype: RickKlau
    office: 312.756.0022 x2012
    direct: 312.239-0727
    cell: 630.362.8911

  2. Heya Josh – great to see that FeedBurner is already here addressing this. I wanted to write in to let you know that if those are your all-time stats, that they’re bunk. I know that I’ve personally clicked at least 5 of your ads, both checking out the feedburner ad service and trying to follow them to the products they were selling.

    I’ve experience problems following feedburner ad links in thunderbird reader, so that may have contributed to it, but I can’t be the only one who’s clicked!

  3. Pingback: » Blog Archive » How to delight your users (or: FeedBurner support rocks!)

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