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Intel Loves Bloggers!

At least, that’s been my experience. I’ve gotten nothing but support from my management, coworkers, and people outside the company.

I just wanted to state that publicly, because my post about “what value do I bring?” seems to be giving undeserved weight to the anonymous “concerned grade 11 corporate manager” whose comment kicked this whole thing off.

I won’t reveal all the details here, but I’ve received some more communication, allegedly from this Intel senior manager, that just doesn’t sit right. At least, I have a hard time believing that a senior manager at Intel would behave that way in public, even anonymously. Until I get further evidence otherwise, I’m thinking that our friend the anonymous G11 manager is an imposter, trying to troll me and provoke a response.

So, before all of you read Chris Pirillo’s blog post “Intel Hates Bloggers?” and get the wrong impression from this one anonymous commenter, let me state, for the record, that it’s not so.

Intel loves bloggers. It just needs a whole lot more of them. And that’s something I’m working on. :-)

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5 thoughts on “Intel Loves Bloggers!

  1. Tony DiProsper says:

    Hey Josh,

    Interesting that the Blog made it to the EE Times and links over to Chris Pirillos post and not yours (which also made it to the executive news summary). So you have to link back to the top of your blog to see your 5/2 update. It does seem unfortunate that there has been a lot of churn both inside and out. Keep up the good work – i’ll keep reading!

  2. You have to realize, Josh, that Intel is in some serious times, which require serious concentration and serious nose-to-the-grindstone execution to turn things around. We’re in a totally different business/competitive/industry cycle than we’ve experienced in the past, and this calls for extraordinary measures, concentration, and focus to nail the strategy and then execute on it.

    This is the context in which my comments about the value of your blogging were made.

    That said, I’m not so much opposed to blogging itself. Lord knows, many of us have our own executive and personal blogs inside the firewall. But when blogging becomes an end in itself, rather than the means to an end (and my perception has been, in regard to your blogging activities, the former much more than the latter).

    Furthermore, I’m not convinced as you seem to be that blogging, wikis and podcasting are the medicine for all of Intel’s current ills. There is nothing like good, old-fashioned WORK (you know the term: output) to make things happen. To me the product of “work” means something that contributes directly to the benefit of the shareholders and to support the generation of revenue and/or profits. Particularly incremental revenue and profits.

    I’m not sure how blogging for hours on end, during company time, contributes to generating quantifiable, incremental profits for the company. Can you explain this to me in concrete terms? Specifically how you and you rmanager measure the benefits of this so-called “better communication” that blogging represents? An example of how your blogging activity has broken a silo between, say, EPG and CSG (or name any other business entity)?

    How does your attending a podcasting expo, where you are constantly posting during the day, setting up hacked/shared wireless connections, contributing to Intel’s bottom line? I expect you’re going to tell me it’s about Intel “getting with the trends” or “becoming more hip” or “having a stronger and more informal dialog with our customers” or such.

    Bottom line: I am just not seeing it here. You’ve attacked me, tried to turn my comments in my face, turned your sympathetic self-justifying community of bloggers against my comments, but I have yet to see any real, concrete, intellectually honest answers or justification for the time you are spending doing what you do.

    Good luck.

  3. Pingback: TinyScreenfuls.com » Blog Archive » What Value is Blogging redux (or: Dear Anonymous Grade 11 Manager)

  4. Justin James says:

    Grade 11 Manager

    I completely disagree with your stance. There are many benefits to blog and wiki sites that I think you have overlooked. They make it easier and quicker to find or document information that is neccessary to do our jobs effectively.

    There have been several times that without the blog site I would have spent hours tracking down information or would have duplicated work that some other group has already done or is working on currently, just because there was no good way to track down information.

    From a team perspective, having a blog and wiki available has made it much easier and quicker to find information necessary for my job. It has also gotten rid of quite a bit of information that used just be stored on someone’s laptop instead of in a publicly available location which makes it much easier to find needed information. As well due to the ease of use of the wiki, most of the projects that I am part of now have more information documented than we ever have had before.

    From a support standpoint, now that the blog/wiki is supported by IT, it has reduced the workload for lots of people that were supporting local servers/installs of blog/wiki softare. Thus freeing up those resources to go work on other projects.

    All of this has increased our productivity, thus having a positive contribution to Intel’s bottom line. We can not just ignore new technologies or new ways of completing a task just in the name of trimming “fat”. If we do this then we will be in the same spot in a couple of years from now or we will be way behind the times and not be able to catch up. We need to work smarter not harder which means being able to do more with less. Having a blog/wiki is an enabler for us to accomplish this goal. The cost of the blog/wiki is very small when comparsed the ROI that Intel as a whole is getting in return.

    Sometimes I think that we tend to concentrate on just big enterprise items when sometimes the small items will accomplish the same goal. Why use a sledgehammer to open a can when the can opener will do.

  5. Josh,
    As your manager, I wanted to weigh in here in support of what you’re doing and comment somewhat on G11’s comments.

    The Blogging activity that you are engaged in is certainly not an end in itself for Intel. I know that you realize that, but I want your readers to know that as well. Our charter is to explore and develop Collaboration technology for our engineering communities that will ultimately lead to a higher level of performance, efficiency, and productivity. This will allow us to bring better technology to market more quickly than would otherwise be possible. This endeavor that you’re engaged in is critical to Intel’s continued success. In the short few months that you’ve been engaged in this Collaborative tool development activity, we’ve already seen great dividends paid. Keep up the great work and know that there are many who understand and support what you’re doing.

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