In a good way. Turns out that lots of people think that Unboxing.com is a very cool idea. It’s been linked all over the place, from Wired to Gizmodo, and has brought in more traffic than I ever dreamed (roughly 6000 individual visitors in the last 24 hours). I’ll post a detailed look at the traffic, referrers, etc. (using the awesome Performancing Metrics) in a bit, but I just wanted to say “wow”, for the record.