This post is for anyone at Intel who wants to see the stock price go up, help Intel show off our great products, and find out how to improve our future offerings. If this is you, let’s talk – you can email me, call me, put some time on my calendar, or if you’re in Jones Farm, just drop by my cube (look me up in the Phonebook).
In the last year or so, I’ve been trying to get Intel involved in the “new media” world of blogging, podcasting, videoblogging, etc. Progress has been made, in places, but you need a definitive presence. A lightning rod for all the existing efforts. You need to do this right, and I want to help you. Most of the pieces are already in place. It’s time for some bold action.
People in the blog/pod/videosphere are influencers. There are thousands of them, and they in turn influence millions of others. They want a relationship with Intel, like the way Microsoft created a community of passionate users with Channel 9 (see the Channel 9 Doctrine for more details on their philosophy). But, they have built-in B.S. detectors. They are immune to marketing. They crave authenticity. They are on the Cluetrain.
I want to create a videoblog showing off the cool things that Intel is working on. Show people what Viiv is, and make them want one. Show people how great Conroe is, and make them decide that their next computer will have Core 2 Duo instead of AMD. Get the incredibly smart people that work at Intel on camera, and have them teach the developer community how to take advantage of multicore processors in their applications. No fancy post production, no editing. Authentic, raw, and pure.
I want to create a place for people to talk back to Intel, where they know a real person is listening, and talking back. Forums, or a wiki, or even just comments on the videoblog. Intel says it’s listening – it’s time to put our money where our mouth is.
Here’s the really good news – I have most of the things we need already. I have audio and video recording equipment and experience. I’ve been a podcaster for over a year and half, and I’m Intel’s only podcaster and videoblogger (so far). I’ve been making connections in the community to let them know that I’m trying to help Intel jump in to this new media world. I know from my experience blogging about Intel on TinyScreenfuls.com that people are definitely interested.
Here’s what I need to make this happen:
- An “angel” – someone who believes in this, and who is willing to take a risk. Someone with enough authority to help make the rest of it happen – I’m just a drone. 😉
- An official place to publish. I’d love it to be an intel.com subdomain, but I know how closely guarded those are (and rightfully so). If setting up a separate domain and hosting ends up being needed to get this done, I can do that easily. Heck, we could just throw everything up on YouTube and Google Video if we had to.
- People who want to show off great Intel products and technologies. No marketers, and no “fluff” – I want to talk to the people who make the things. The people that know them inside and out. Remember, people can detect marketing. If it’s not %100 authentic, I won’t publish it.
There’s very little cost involved in getting it started and keeping it running. My role at Intel is as an evangelist for collaboration technologies, so I already spend a lot of my time working on this kind of thing internally. This is a logical extension.
With all the cost cutting and restructuring going on at Intel, you might be asking if this is the right time to look into something new like this. it’s exactly the right time. Bill Gates recently told other technology CEO’s at his CEO summit basically “if there’s one thing you should do, it should be to build your own Channel 9”. The cost of doing this is tiny, and the payoff is huge. Right now, our leaders, employees, and shareholders want to see Intel do something innovative and exciting. So let’s do it.
Is it arrogant of me to post something like this, and presume that I’m the one that can pull this off? Yes. Yes, it is. But that doesn’t make it untrue. Over the last year, I’ve assumed that something like this was bound to happen sooner or later at Intel. But it hasn’t yet. And I want to change that. From everything I’ve seen, I’m the man for the job – at least, judging from the number of requests I get to teach people about podcasting and videoblogging. Several per week. I’m going to Intel headquarters in Santa Clara and Folsom in the next couple of weeks to present to a few different groups on the topic.
Is it risky for me to write something like this out in public, where people like my boss could read it? Sort of. I’m not fishing for a new job inside of Intel. This would logically be part of my existing job, and I suspect my manager would think it’s a good idea. And I’m guessing that whoever the “angel” ends up being that will help me make this happen will be the blog reading type. What better way to reach out to them? 😉 Besides, what’s the worst that could happen?
So, if you’re the person at Intel who wants to help me make this happen, get in touch. There’s a ton of excitement and interest in podcasting and videoblogging inside of Intel, and among the influencers of the world, and once we get something “official” in place, we’ll be able to harness all of that passion and excitement to make the stock price go up.