Have I mentioned that I love

I probably have. Best indie CD store ever. Here’s what I got in my “your order has shipped” email:

Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved ‘Bon Voyage!’ to your package, on its way to you, in our private CD Baby jet on this day, Monday, July 10th.

I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as ‘Customer of the Year’. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!

Thank you once again,

Derek Sivers, president, CD Baby
the little CD store with the best new independent music
phone: 1-800-448-6369 email:

Sure, it’s boilerplate, but it’s clever, funny, and endearing. Who says doing business has to be dry and boring?

What did I buy? The new “school the indie rockers” CD from Optimus Rhyme. Nerdcore hiphop could reign supreme! 😉


One thought on “Have I mentioned that I love

  1. I’ve bought a few CDs through them as well and love em. Especially as I enjoy those same email confirmations. Making a customer smile when they don’t expect it is really time well spent.

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