(Note: This is a repost of something I just posted to my internal Intel blog, but I want to share it here, as well)
Worried about your job? Hoping to make a career leap (who isn’t)? Want to show the world what you know, what you’re passionate about, and what you can do?
Start an external blog. It’s easy, and free – there are tons of great services to do it. I highly recommend WordPress.com. Do it under your real name. It’s your place to show off.
Any prospective employer who has any degree of web savviness is going to Google you before they hire you. You want to control or influence what comes up when they do that, and a blog is the best way to do that. Don’t fall for “search engine optimization” tips – you can’t cheat. Write great content, link to interesting stuff, and keep at it.
Want some great examples? Here are a couple from your fellow Intel employees. Brent Schlenker writes about corporate eLearning on his blog. Read a few of his posts, and ask yourself if he knows what he’s talking about, and is excited about the subject. Would you want him to work on your team? Dawn Foster looks at the world of open source software and culture, and Web 2.0 on her blog. Again, read a few posts, and ask yourself what your opinion of Dawn would be if you were a prospective employer. Does she know her stuff?
Got questions? Scared? Need a push? Let me know what I can do to help (post a comment or email me).
But please, if you care about your career, just do it. Starting and writing an external blog could be the most important thing you do for your career in the next decade. I know that if I were hiring someone, I would care much less about their resume, and much more about what they’ve contributed and shared to the good of the world via the internet. Lots of employers are starting to feel that way, and it’s only going to increase. Don’t get left behind.