My new job: Intel Software Network’s “Social Media Evangelist”

I’ve been dropping cruel/teasing hints about my new job for a couple of weeks now, and the lack of posts on the matter hasn’t been part of any master plan to milk you for attention, or draw it out – it just haven’t found myself with the time and energy to write a post that matches my level of excitement about it. But I’m going to try now. ๐Ÿ™‚

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Starting tomorrow, I work for Intel Software Network (, a community for developers using pretty much anything Intel related. There are blogs by Intel software folks, very active technical forums, a wiki, downloadable tools to help your apps rock harder, and even videos with application engineers and community managers, and more. There are some more defined communities that are focused on, like mobility and gaming, but the basic idea is that we want this to be your go to place for anything related to software development and Intel.

My role is “social media evangelist”, which means that I’m basically going to try to help build the blogs, wiki, forums, and video and other media that’s available on the site, as well as exploring some new areas related to social media. I’ve already gotten to know lots of the ISN folks over the last year or so, and it really is an awesome team, and I’m lucky to be working with them. I can’t wait to dig in and get going full steam.

Of all the “social media” efforts that Intel (and I’ve kind of become the unofficial epicenter of most of them, in some way or another), ISN is definitely the furthest along, and most willing to take risks on new, unproven things. They had the first external blogs on, they had the first external wiki, and they’re doing the first “Channel 9-style” videos. That’s a big reason that I was drawn to ISN, and ultimately decided to go work with them.

There are some changes that are coming quickly (like moving the blogs to a different backend environment), that were in motion well before I came along, and I have a ton of really cool ideas that I want to try out. My new boss, Bill Pearson (link goes to his blog), is very supportive of trying out new ideas, and he “gets it” in a Cluetrain sense. So I hope to make some really remarkable things happen for ISN this year. ๐Ÿ™‚

Tomorrow is my first day, and my week is already booked almost solid with meetings, but I’m still going to try to get some stuff done. And I have a favor to ask, if you’re reading this. Especially if you’re a software developer or anything related. Head on over to, have a look around if you’re not already familiar, and tell me what you’d change if you were in my shoes. I want to hear what you guys think, since it’s ultimately your site. No guarantees that I’ll be able to change anything, but I will definitely try. Post a comment or email me directly if you’ve got any ideas. Thanks! ๐Ÿ™‚


21 thoughts on “My new job: Intel Software Network’s “Social Media Evangelist”

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  4. Congrads on your new job. I took a look around ISN and the first impression is that it is not very user friendly. There is a lot of information and it is kind of overwelming. The site really could use a user interface expert to make it inviting for users.

    On other thing I did notice was that on the podcast page @ , when trying to subscribe in itunes using the ITunes rss link, ITunes says it does not see any files that it can download and play.

  5. Matt Davis says:

    Congrats, man… I was hoping it was something cool like that, and not “I’m moving to California”. So you’re like the “official” Intel Scoble now? ๐Ÿ˜‰

    PS- I’m changing jobs (and companies) next week too… We should get together for lunch and I’ll tell you all about it.

  6. @ Justin – Yeah, that’s one of the things we’re going to try to clean up. Very valid points.

    @ Matt G. and Callin – Thanks!

    @ Matt D. – Thanks – I guess that does sort of make me Intel’s “official” Scoble. ๐Ÿ˜Ž I admit that I’ve taken lots of inspiration for what I’d like to see the ISN community become from Microsoft’s Channel 9. We’re not going to copy them, but they have done some cool stuff in the world of developer evangelism and community.

  7. Congrats on the new job. I was a bit scared that you were getting away from the blogging aspect, but it’s great to see that over at Intel they “get it.”

    I keep trying to get my company to jump on the blog bandwagon, and we certainly aren’t as public a company as Intel is, but there is a message to be heard.

    I look forward to the continued success of Intel and the social media aspects therein.

  8. Celeste Spencer says:

    Congrats Josh! Just curious – how will this affect podcasting? They pulled support for it – will you now be suporting it in addition to wiki’s and blogs?

  9. @ Dawn – Thanks! ๐Ÿ˜€

    @ Nick – Thanks, and good luck. It’s hard to change a company’s culture enough to get them to adopt something new and disruptive, but it is possible!

    @ Celeste – I’m going to try to find a place to support the podcasting site, moving it away from its old home in EC. I fully intend to keep it alive somehow, I just don’t know where yet. I’ll keep everyone updated as I settle in, and get ready to grow again. ๐Ÿ™‚

  10. Congrats Josh. I was wondering when you’d finally say it ๐Ÿ˜‰

    I look fwd to working some with you while I’m still here. One question though, what happens to your IT blog? Will you still write it?

  11. Mike says:

    Congrats Josh!!!

    You so deserve this and it’s nice to see Intel finally realize the both the need and the right resource. I know you fought long and hard to get things happening inside Intel and now you will have an even greater effect.

    As for ISN: confusing, undirected, what is Intel saying?, where can I find what I want?, messy, messy, messy–then again, I am not a developer and that is the audience this should appeal to. Still, it seems pretty dull for what developers are used to today.

    Good luck, I hope to hear good things on the effects you have with ISN.


  12. Thanks, Mike. ๐Ÿ™‚

    The complaint about a “messy” ISN page seems to be a common one, and I know that there are some things in the works to address it. We’ll make sure it gets clean, simple, and easy to use. Thanks again for the feedback!

  13. This is really great news! First of all, I’m happy for you that you got something like your “dream job” — but I’m also really glad for the ISN team that I met earlier this year. I think having somebody in the role of a social media evangelist/expert inside the team is a really really good thing.

    ISN is definitely on the right track, and as you say, Bill does indeed “get it”. I’m really looking forward to seeing where this will go.

  14. Welcome aboard Josh! Your blogging, podcasting, wiki, rss, and social networking experience will really add a lot of value to our team and our audience. I’m looking forward to all of the great things we’re going to do together.

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