I wish wish WISH I could make every person in Intel Software Network read and understand this post about User Community and ROI over at Creating Passionate Users.
It’s not that I don’t think they get it. Most if not all of them do. But Kathy Sierra NAILS so many things that I try to articulate, emphasize, and generally drive into people’s heads on a regular basis to so many people in my job as social media evangelist. Maybe Intel should just hire Kathy, and get rid of the middleman (me). 😉
Note to Intel: please don’t get rid of me. My mortgage company and wife would be VERY upset. 😉