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For Companies, Having a Blog Isn’t Enough Anymore

I’ve been thinking about what’s going on in my corporate flavored blogging world, what cool stuff my team at Intel Software Network is doing now, and more cool stuff that’s coming, and in general about companies and blogs and “getting it. And I came to a conclusion.

It’s not enough to have a company blog anymore. It’s not enough to just let your employees blog, or even give them a place to do it.

We’ve gone beyond that. It’s expected, now. Par for the course. Conspicuous in its absence. The bandwagon is well and truly populated with everyone and their dog.

Does that mean you shouldn’t do it? No, of course not. No more than you should quit using email or IM just because it’s become the norm. Normal is good – it means the playing field is level, and you are about in the same place as everyone else.

Except, I don’t want to be in the same place as everyone else. Both personally, and in what I envision for my company and my team (Intel Software Network). I want to be extraordinary. I want to be remarkable. I want to lead, not follow. I want to try new things, lots of new things, and fail at lots of them. But fail quickly and cheaply, to find the ones that work. And then excel at those. Teach others how to do it. Bring more people into the fold (whoa, that really is evangelist talk there, huh? 😉 ).

So I’ve been thinking, what should I do next? What should Intel Software Network do next, to achieve our goal of inspiring software innovation, and showing developers that we love them?

I have some ideas. I’d love to hear yours. Post a comment, email me, Twitter me, post something on your own blog and mention me. The conversation is well underway. But I want to find out (or invent) what’s next! :-)

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One thought on “For Companies, Having a Blog Isn’t Enough Anymore

  1. Communication is what’s key. Web sites, blogs, vlogs, whatever, facilitate the conversation. Regardless of the technology involved, people can still erect walls and put on masks. Having the willingness to support honesty, to be “real,” is what engages.

    Too much of corporate communication is highly “crafted.” Like the presidential debates last night, you could just tell that many of the questions were just used as springboards to launch into a pre-prepared (is that a word?) spiel. Then, one of the candidates (can’t remember who) was asked a question. Just a few words into his spiel, the candidate realized that actually answering the question would be better, and started over.

    That was real communication. And yeah, it was supported by a ton of technology. But it was the human that made it extraordinary, remarkable, and on the leading edge.

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