Was the iPod Touch codenamed “Hero”?

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Maybe it was. In a rare glimpse inside what Apple uses for codenames for their unreleased products, I noticed this image name on the iPod Touch page on Apple.com:

iPod_Hero.png

Hero, huh? That sounds about right. Can anyone at Cupertino or elsewhere confirm this?

EDIT: I guess I’m wrong. Clint and Adam corrected me in the comments, explaining that these big, prominent product photos on the Apple site have been called “hero shots” for a long time. Makes perfect sense. Thanks for keeping me honest, guys! :-)

  • http://wheresyourbrain.blogspot.com/ JustaDog

    I’ll have mine before the end of this month.

    :)

  • Rebecca

    I didn’t get the Touch. I got the Classic. It will be here in 3-5 business days! And a discount to boot! Can’t beat a deal!

  • http://phaedo.cx Clint Ecker

    I’m pretty sure I’ve seen this before. I think that Apple calles those big, imposing shots of the devices, “hero shots”

    In fact, they use that naming convention quite often, see here:

    http://www.apple.com/ipodclassic/

    On the new iPod Nano page they have this in the HTML:

    A little video for everyone.

    They have hero divs on most products:

    http://www.apple.com/appletv/ for example.

  • http://www.clunkclunk.com Adam Nelson

    Clint beat me to it, but yes, he’s correct. Apple’s three quarter view shots are generally referred to as “hero” shots. I noticed it back when I used to create Apple product brochures for my college’s bookstore. You can get high resolution images from Apple’s PR site, and some of them will be referred to as a “hero” shot.