It occurs to me that the main lesson of the ReadWriteWeb Facebook login “event”, where people thought RWW was Facebook because a Google search brought them there to login, isn’t “OMG people are dumb!”, but “OMG there are a LOT of people using the web!” I don’t think it tells us that a higher percentage of people than we suspected are really dumb, but rather that it’s a normal, small percentage of a VERY large number of web users. A number that’s very hard for me to imagine. If you think about it, that’s why spam makes money (and therefore, why it still exists). I’m guessing that only a tiny percentage of people fall for it, but a tiny percentage of a huge number is, well, huge. It’s a big, big Internet out there. Makes me feel kind of small and insignificant.