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iBooks 3.0 Seriously Underwhelms

iBooks 3.0 was announced today at Apple’s event, and is available now on the App Store.

Is it just me, or does calling this update “3.0” feel like a overstatement? A new (continuous) scrolling mode (that doesn’t work with fullscreen), some new languages, and “iCloud” sync that, as far as I can tell, is *identical* to the sync it’s had from day one (suns reading position and lets you download purchased books)? That’s it? Am i missing something? This should have been a labeled a minor point release, not “3.0”. Oh, and iBooks Author got an update, too. Some new themes, and you can now make portrait-only books. Be still my heart.

Why do I even care? Because I’m an avid ebook buyer and reader (several per month). I love my iPhone and iPad and I love reading on them. I want to love iBooks. It’s gorgeous. But I find myself doing all my reading in the Kindle app (and hence, buying from Amazon). iBooks offers no benefits I can see over the Kindle app and ecosystem. I guess I’m kind of rooting for Apple to do something groundbreaking and spectacular here, not because I love Apple, but because I love books.

That’s why this “update” underwhelms. iBooks could be so much more.

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