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The Most Important Book I’ve Read in a Long Time – “So Good They Can’t Ignore You”

This might be the most important book I’ve ever read, as far as career is concerned. The basic premise – that “follow your passion” is bad advice, and that there is a logical, proven path to being happy and fulfilled by the work that you do – is at once powerful, and so close to all the other career “advice” you probably hear all the time that you might let this one slip by without further consideration. Please don’t. This book is important. Especially if you’re “knowledge worker”.

I could go on and on about what I learned from this book, how I am starting to apply it (and how much of it I was already doing, unintentionally), but I really just want to encourage you to read it. Just start with the first few pages. It hooked me, and the further I got, the more revelatory the experience was. I made tons of highlights and notes. I intend to turn right around and read it again, to make sure I understand it all. And I’m taking actions to apply it. Deliberate, mindful, small steps. It will take time. It’s a lifelong process. But understanding what happiness or “job fullfillment” or “finding your passion” actually means, and that you’ve quite possibly been chasing the wrong ball your whole life, is such a powerful, exciting, and great feeling.

Read this book. Deliberately choose to improve your skills, to gain rare and valuable attributes that you can exchange for the qualities that make great work. Forget your “passion”. Get good, and be happy. :-)

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2 thoughts on “The Most Important Book I’ve Read in a Long Time – “So Good They Can’t Ignore You”

  1. Christophe Baubert says:

    Thanks for the enthusiastic review Josh. I have tried to ignore you for the longest time but you are so good, I have given up! :) FYI: the amazon link to the book is not working.

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