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The Most Important Book I’ve Read in a Long Time – “So Good They Can’t Ignore You”

This might be the most important book I’ve ever read, as far as career is concerned. The basic premise – that “follow your passion” is bad advice, and that there is a logical, proven path to being happy and fulfilled by the work that you do – is at once powerful, and so close to all the other career “advice” you probably hear all the time that you might let this one slip by without further consideration. Please don’t. This book is important. Especially if you’re “knowledge worker”.

I could go on and on about what I learned from this book, how I am starting to apply it (and how much of it I was already doing, unintentionally), but I really just want to encourage you to read it. Just start with the first few pages. It hooked me, and the further I got, the more revelatory the experience was. I made tons of highlights and notes. I intend to turn right around and read it again, to make sure I understand it all. And I’m taking actions to apply it. Deliberate, mindful, small steps. It will take time. It’s a lifelong process. But understanding what happiness or “job fullfillment” or “finding your passion” actually means, and that you’ve quite possibly been chasing the wrong ball your whole life, is such a powerful, exciting, and great feeling.

Read this book. Deliberately choose to improve your skills, to gain rare and valuable attributes that you can exchange for the qualities that make great work. Forget your “passion”. Get good, and be happy. :-)

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Video: Amazon Kindle Unboxing and First Impressions

I finally broke down and ordered an Amazon Kindle, now that they’re back in stock. It’s an ebook reader device, and since I read so much (borderline obsession), and there are growning piles of dead tree versions of books all over my house, I figured a Kindle was a good idea.

In this video, we go over the packaging, basic functions of the device, discuss its wireless features, have a look at the fabulous (dare I say revolutionary?) electronic ink screen, and generally check out the new gadget.

Camera help and cameo appearances by my wife Rachel and our son Gabe. You can download the higher quality original Quicktime movie file (about 6 minutes, 72MB), or get a code snippet to embed/share this video on your own site by clicking the little “connect the dots” icon in the player above.

I’ll be posting more thoughts as I use the Kindle more (I’ve had it less than 24 hours), but the verdict so far is: I LOVE this thing! I only wish I hadn’t had to wait so long for Amazon to get them back in stock.

You can find out more about the Kindle, browse the books, newspapers, and magazines available for it, and generally get more information at Amazon’s Kindle page (affiliate link – if you decide to buy one, and use that link, I get a small percentage, which helps to pay for my gadget buying habit).

Post a comment or message me on Twitter if you have any questions, and stay tuned for a lot more Kindle information in the days and weeks to come! :-)

Update: There’s a LOT of great discussion going on down in the comments for this post. I’ve been typing like mad, answering questions, so make sure you have a look if you’re interested in what book formats the Kindle can support, what you can use the SD card for, what I think of the DRM on the Kindle, how the design feels in my hands how to use the Kindle to read RSS feeds for free, and more! :-)

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